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"I would be happy to recommend Pence Hathorn Silver to friends. I have known them for over 13 years. Their "calm under fire" manner..."
-Rachel Ashwell, owner of Shabby Chic
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Get Free Presentation On Our Home Marketing.

Before signing a contract with any real estate agent, make sure you know EXACTLY how your home will be marketed. There is a vast range in skills, experience, and track records!

A "Listing Presentation" is an industry term for the formal presentation that a real estate agent makes to prospective home sellers, trying to earn their trust and business. Don't list your home with a real estate agent without it! We would love the opportunity to make such a presentation to you.

We'll visit your home, and together we will walk through it, considering the positives and negatives (if any!). You will then see exactly how we would propose to sell your home, for as much as the market will bear, and within your time frame. We will tell you where we will advertise your home, both in print and on the web. With the dramatic growth in homebuyer usage of the web, you MUST have a top real estate agent that can extensively market your home online!

And you'll find out what your home is worth, too, because part of our presentation will include a CMA (Comparative Market Analysis) of your home. We'll compare your home to others like it that have recently sold, and also to others that are currently for sale. This is a very important way of determining the fair market value of your home.

We make free presentations and prepare CMAs for prospective home sellers every day. We've literally done hundreds, and we know exactly what puts a big SOLD sign in your front yard.

We'd love the chance to make a presentation for you. It is totally free and without any obligation. Call us! Or fill out this form and we will get back to you quickly... 

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School Reports in Santa Monica, Pacific Palisades and Brentwood, California
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Real Estate Tips
Accepting An Offer >Low Offers

In every real estate market, there are buyers who make offers that are far below the current market value of the property. How should you react if your agent brings you one of these "low ball" offers? Here are some scenarios for the seller.

If your home is priced very close to its fair market value, you can simply reject the offer and be reasonably confident that a better one will appear. However, if you have priced your home higher than other comparable homes in the neighborhood, the offer may not be unreasonable.

Ask your real estate agent for advice about the buyer's overall strategy. Do they really want your house or will they move on to another property if you make a counter offer? Can they afford to pay a higher price? Are there ways to close the gap with a small owner take-back, or with terms that will increase your bottom line? Take a hard look at your asking price and explore all your options before saying "no", especially if you are selling in a buyer's market.

See All Tips In The "Accepting An Offer" Category >
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Real Estate Trivia
Q 
Where are church services held in the water each Sunday during July and August?

A 
At Half-Moon Bay, Ontario, worshippers gather in boats facing the natural stone pulpit, and hymnals are passed to the floating congregation by ushers in canoes.
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Pence Hathorn Silver, REALTOR®, real estate agents and broker for Santa Monica, Pacific Palisades and Brentwood, California home listings, property and land for sale - NUMBER1EXPERT(tm)

Charles Pence,John Hathorn,Loraine & Brett Silver
Coldwell Banker Pence Hathorn Silver

1531 Montana Ave
Santa Monica, CA 90403
310-899-3527
Fax: 310-458-5901
jh@phsrealty.com

Charles Pence, John Hathorn, Loraine Silver and Brett Silver have served the Westside for over 30 years and have over 60 years of combined experience. They are in the Top 1% of all real estate agents nationwide garnering various Coldwell Banker awards such as the Top 100, International Presidents’ Elite and Society of Excellence awards. To date, they have represented, brokered or handled transactions in excess of $2.6 billion since 1978.

Charles Pence-Lic. #00670728 John Hathorn-Lic. #00960182 Loraine Silver-Lic. #00800114 Brett Silver- Lic. #01193551


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