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Category Archives: Santa Monica Dirt

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Silicon Beach Dirt

Silicon Beach Dirt   When I was a kid growing up in Venice we called all the area around us Venice. Even at my middle school, ironically named Marina Del Rey Middle School, it seemed that my friends either lived in Venice or Mar Vista. You only lived in the Marina if you lived aboard a boat – in the Marina. Now there are …

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STRAIGHT UP REAL ESTATE DIRT

The North of Montana Avenue real estate market has moved a bit since my last report a few weeks ago. Notable sales include 1 that sold for nearly 20% over list price. Notable new listings include a near new home listed for over $1,354 per sq ft and an 8,949 sq ft development site (land and plans) listed for $525 per sq ft (no …

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The Dirt On Smart Home Tech

First… In real estate news, there are 7 new listings! 144 Adelaide Drive- Listed at $11,999,000. This is a really special house and piece of land! 1907 Craftsman with incredible views on a huge 20,000+ sqft lot. Park-like grounds surround the 5,500 sqft 5 bedroom house. Properties like this do not come on the market often. Last sold in 1997 for $3,075,000. 1427 Georgina …

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The Dirt On Digital Marketing

Last month I offered some perspective on why Pence Hathorn Silver still values print advertising in selling real estate. Our marketing efforts don’t stop there though, here are 5 reasons why we also utilize digital marketing. Millennials are not the only ones glued to their smart phone. You may be surprised to hear that the use of smart phones, by seniors, has doubled since …

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Year-Over-Year Market Snapshot

The Numbers; Down and Dirty Year-Over-Year Comparison Friends, clients and colleagues keep asking me how the market is right now. Depending on who is asking, I might say, “great” or “choppy” or “It depends, are you asking as a buyer, a seller or a voyeur”? The point is that the answer really depends on why you are asking. Buyers and brokers are still complaining …

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The Dirt On Whole Foods

Grocery shopping on Montana Ave has already seen some changes since Amazon’s acquisition of Whole foods last year.  This move, as well as the circumstances that made it possible, are making an impact on business at large and on the Santa Monica lifestyle.  Here’s the dirt on the changes we’ve seen so far. It wasn’t too long ago, that you could walk into Whole …

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The Dirt On Print

In today’s high-tech digital age I often get asked why we still use print marketing when selling homes.  It’s no secret our marketing team and partners love to use digital avenues but here are 5 reasons why I continue to market homes using print. Our demographic is incredibly dynamic. Selling homes North of Montana for over 20 years has taught me that the types …

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The Dirt on California Property Taxes

We just listed one of the nicest 2-story Spanish homes to come to the market in decades! 242 24th Street– Listed for $4,495,000 is a 4 bedrooms, 3.5 baths house with a guest room over the garage. This is a really charming and romantic, wonderfully updated since it’s original construction in 1928. Our first showings were yesterday and we’ve had a huge turn-out. Several …

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