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Membership Spikes At Santa Monica Gyms: Staying Patient Thru the Post-New Year’s Peak

Posted by John Hathorn on January 10, 2011
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The new year has begun and so has the annual frenzy at my Santa Monica gym as people hurry to commence their resolutions to get fit.

I notice this spike in membership at the beginning of each new year and I have to remind myself to wait out everyone’s good intentions, and that soon I will have much of the equipment that I use at the gym back to myself. I even find myself getting a little frustrated that my favorite parking spot is taken and that the locker I usually use is being taken up by someone new.  It’s something I’ve come to rely on in January, that the rhythm and flow of the gym will be thrown off as new members join and try to stick to a routine for the first few weeks of the year. But I know, as do the rest of the regulars, that this flurry usually only lasts until the first part of February.

I don’t begrudge anyone for resolving to exercise and improve their physical health; in fact I’m happy for each and every one of them. However, having been a consistent gym rat for the past 30 years, I can easily predict that less than ½ of the new members will stay with their commitment to exercise all year. Soon it will be ‘business as usual’ for me and the regulars, but for now a few kind requests of those new members:

  • Don’t stand right up against the weight rack – that is valuable real estate!
  • Please put back your weights after you’re done using them.
  • If you sweat – use a towel and clean off the equipment as a courtesy.

Have you noticed this trend of heightened membership at your gym after the new year? How has it affected your workout routine and how have you been dealing with this?  Please share your comments and get the conversation started.

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